Privacy Policy

Hello!

If you’ve found yourself here, it’s a sure sign that you value your privacy. We understand that perfectly, which is why we present you with a document where you will find, in one place, the rules for processing personal data and using cookies and other tracking technologies in connection with the operation of the store https://manufaktura-ksiazek.salescrm.pl.

A formal note at the start – the store is administered by Manufaktura Książek sp. z o.o., ul. Arakowa 61, 05-500 Zamienie, NIP 1231546248, REGON 527206660, KRS 0001075850.

This privacy policy has been structured in a question-and-answer format. The choice of this format was driven by care for the transparency and clarity of the information presented to you.

If you have any doubts related to this privacy policy, you can contact us at any time by sending a message to piotr@manufakturaksiazek.pl.

1: Who is the administrator of your personal data?

The administrator of your personal data is Manufaktura Książek sp. z o.o., ul. Arakowa 61, 05-500 Zamienie, NIP 1231546248, REGON 527206660, KRS 0001075850.

2: Who can you contact regarding the processing of your personal data?

As part of implementing personal data protection in our organization, we decided not to appoint a Data Protection Officer since in our case it is not obligatory. For matters related to personal data protection and privacy, you can contact us at the email address piotr@manufakturaksiazek.pl.

3: What information do we have about you?

Depending on the purpose, we may process the following information about you:

first name and last name,
home address,
business address,
NIP number (tax identification number),
email address,
phone number,
data contained in correspondence directed to us,
bank account number,
IP address,
image (profile photo),
products you have viewed in the store,
details regarding orders placed,
details regarding abandoned carts,
activity related to messages sent as part of the newsletter,
information about the operating system and web browser you use,
pages viewed,
time spent on the site,
transitions between various subpages,
clicks on individual links,
the source from which you come to our site,
the age range you are in,
your gender,
your approximate location limited to the town,
your interests determined based on your online activity.

We have precisely described the scope of data processed with respect to each processing purpose. You can find this information in the later part of this privacy policy.

4: Where do we get your personal data from?

In most cases, you provide them to us yourself. This happens when:

you place an order in the store,
you submit a complaint or withdraw from a contract,
you subscribe to the newsletter,
you contact us.

In addition, some information about you may be collected automatically by the tools we use:

the store mechanism and newsletter system collect your IP address,
the store mechanism collects information about the products you have viewed, details of orders placed (including unfinished orders),
the newsletter system collects information about your activity regarding the content sent to you as part of the newsletter, such as email opens, link clicks, etc.,
Google Analytics collects a range of information about how you use our store.

5: Are your data safe?

We care about the security of your personal data. We have analyzed the risks associated with each process of processing your data, and then implemented appropriate personal data security and protection measures. We continually monitor the state of our technical infrastructure, train our staff, review our procedures, and introduce necessary improvements. If you have any questions regarding your personal data, we are at your disposal at piotr@manufakturaksiazek.pl.

6: For what purposes do we process your personal data?

There is more than one such purpose. Below is a list of them, followed by a more detailed discussion. We have assigned appropriate legal bases to each purpose:

order fulfillment – Article 6(1)(b) GDPR,
handling complaints or withdrawal from a contract – Article 6(1)(f) GDPR,
sending a newsletter – Article 6(1)(a) GDPR,
correspondence handling – Article 6(1)(f) GDPR,
fulfillment of tax and accounting obligations – Article 6(1)(c) GDPR,
creating an archive for the possible need to defend, establish or pursue claims, as well as to identify a returning customer – Article 6(1)(f) GDPR,
own marketing – Article 6(1)(f) GDPR,
analysis, statistics, and optimization – Article 6(1)(f) GDPR.

Orders – details

When placing an order in the store, you must provide the data necessary to fulfill the order. Depending on the specifics of the order, the set of data may vary. For example, if you order physical products, we need to know the address where to deliver your order. If you request a VAT invoice for a company, we need the NIP number and the business address. Providing data is voluntary, but necessary to place an order.

Each order is recorded in our database, which means that the personal data assigned to the order is accompanied by information about the order, such as the products ordered, the chosen payment method, the chosen delivery method, and the time of payment.

The data collected in connection with the order is processed for the purpose of performing the contract concluded by placing the order (Article 6(1)(b) GDPR), issuing an invoice (Article 6(1)(c) GDPR in conjunction with regulations governing invoice issuance), including the invoice in our accounting records and fulfilling other tax and accounting obligations (Article 6(1)(c) GDPR in conjunction with regulations governing tax and accounting obligations), and for archival purposes for the possible need to defend, establish or pursue claims, as well as to identify a returning customer, which is our legitimate interest (Article 6(1)(f) GDPR).

Order data will be processed for the time necessary to fulfill the order, and thereafter until the expiration of the statute of limitations for claims under the concluded contract.

Also remember that we are required to store accounting documents, which may contain your personal data, for the period required by law.

Complaints and withdrawals from contract – details

If you file a complaint or withdraw from a contract, you provide personal data contained in the complaint or withdrawal notice, which include your name, address, phone number, email address, and bank account number. Providing this data is voluntary, but necessary to file a complaint or withdraw from the contract.

The data provided to us in connection with the submission of a complaint or withdrawal is used to carry out the complaint or withdrawal procedure, and then for archival purposes, which is our legitimate interest (Article 6(1)(f) GDPR).

The data will be processed for the time necessary to carry out the complaint or withdrawal procedure. Complaint documents will be retained until the expiration of rights under the warranty. Withdrawal notices will be kept along with accounting documentation for the period required by law.

Newsletter – details

By signing up for the newsletter, you provide us with your name and email address. Providing this data is voluntary, but necessary to subscribe to the newsletter.

Additionally, our system used for the newsletter saves the IP address you used when signing up, determines your approximate location, the email client you use, and tracks your actions taken with regard to the messages sent to you. As a result, we also have information about which messages you opened and in which messages you clicked on links, etc.

The data you provided when subscribing to the newsletter is used for the purpose of sending you the newsletter, and the legal basis for its processing is your consent (Article 6(1)(a) GDPR) given when signing up. As for the processing of information that does not come from you but was collected automatically by our mailing system, we rely on our legitimate interest (Article 6(1)(f) GDPR) in analyzing newsletter subscribers’ behavior to optimize our mailing activities.

You can unsubscribe from the newsletter at any time by clicking the dedicated link found in every newsletter message or simply by contacting us. Despite unsubscribing from the newsletter, your data will continue to be stored in our database to identify a returning subscriber and for potential defense of claims related to sending the newsletter, in particular to demonstrate the fact that you gave consent to receive the newsletter and the time of its withdrawal, which is our legitimate interest (Article 6(1)(f) GDPR).

You can modify your data provided for the newsletter at any time by clicking the appropriate link visible in each newsletter message or simply by contacting us.

Correspondence handling – details

When you contact us, you naturally provide us with your personal data contained in the correspondence, especially your email address and name. Providing this data is voluntary, but necessary to initiate contact.

In this case, your data is processed in order to communicate with you, and the basis for processing is Article 6(1)(f) GDPR, i.e. our legitimate interest. The legal basis for processing after the communication has ended is also our legitimate interest in archiving correspondence to ensure that we have the ability to prove certain facts in the future (Article 6(1)(f) GDPR).

The content of correspondence may be subject to archiving and we are not able to clearly determine when it will be deleted. You have the right to request a history of correspondence with us (if it has been archived), as well as to request its deletion, unless its archiving is justified due to our overriding interests (e.g. defense against potential claims on your part).

Tax and accounting obligations – details

If we issue an invoice to you, it becomes part of our accounting records, which will be stored for the time required by law. In such a situation, your personal data is processed to fulfill the tax and accounting obligations incumbent on us (Article 6(1)(c) GDPR in conjunction with regulations governing tax and accounting obligations).

Archive – details

In the description of each processing purpose above, we have indicated the retention periods for personal data. These periods are often related to our archiving certain data to ensure the ability to prove certain facts in the future, to recreate the course of cooperation with a client, the correspondence exchanged, defense, establishment or pursuit of claims. In this respect, we rely on our legitimate interest (Article 6(1)(f) GDPR).

Own marketing – details

Within our store we use a mechanism for recovering abandoned carts. If you begin the process of placing an order but do not complete it, our system will record this fact in order to take actions to encourage you to finalize the order. These actions may include, in particular, sending you an email prompting you to complete the order or displaying a targeted advertisement to you while you are browsing the Internet.

Our store can also collect information about your activity and, based on it, display targeted advertisements to you while you are browsing the Internet. However, if you are not a registered user, the information used for this purpose is not personal data. Only at the moment it is combined with your personal data stored in a user account does it take on the character of personal data.

The activities described above are carried out based on our legitimate interest (Article 6(1)(f) GDPR) in marketing our own products.

Analysis, statistics, optimization – details

We collect statistical information on user behavior while browsing our websites, such as clicks on links, transitions between subpages, time spent on individual pages, etc. We analyze this information to optimize our websites in terms of user experience, effectiveness, and conversion. In most cases, the information processed in this way does not have the character of personal data. An exception is when you are a registered user. In that case, we may combine this information with other data about you stored in your user account.

The activities described above are carried out based on our legitimate interest (Article 6(1)(f) GDPR) in optimizing our websites.

7: How long will we store your personal data?

The data retention periods are specified separately for each processing purpose. You will find this information in the detailed sections dedicated to each specific processing purpose.

8: Who are the recipients of your personal data?

We dare say that modern business cannot function without services provided by third parties. We also use such services. Some of these services involve processing your personal data. External service providers who participate in processing your personal data include:

a hosting provider that stores data on the server,
a cloud computing service provider where backup copies (which may contain your personal data) are stored,
a mailing system provider where your data is stored if you are a newsletter subscriber,
a CRM system provider where we store your data to improve customer service and for archival purposes,
a billing/invoicing system provider where your data is stored for issuing invoices,
an accounting office that processes your data visible on invoices,
courier companies that process your data to the extent necessary to deliver your order,
a law firm that gains access to data if it is necessary to provide legal assistance to us,
a technical support provider that gains access to data if technical work being carried out concerns areas where personal data is located,
other subcontractors who gain access to data if the scope of their activities requires such access.

Your personal data may also be transferred to tax offices to the extent necessary to fulfill tax, settlement, and accounting obligations. This specifically concerns all declarations, reports, statements, and other accounting documents in which your personal data are contained.

Furthermore, if such a necessity arises, your personal data may be made available to entities, authorities, or institutions that are authorized under the law to obtain access to the data, such as the police, security services, courts, or prosecutors.

Moreover, we use tools that collect a range of information related to your use of our store. This refers in particular to the following information:

information about the operating system and web browser you use,
pages viewed,
time spent on the site,
transitions between individual subpages,
clicks on particular links,
the source from which you come to our site,
the age range you are in,
your gender,
your approximate location limited to the town,
your interests determined based on your activity on the Internet.

In our assessment, this information in itself does not have the character of personal data. Because this information is collected by external tools that we use, it is also processed by the providers of those tools under the terms resulting from their regulations and privacy policies. Generally, this information is used to provide and improve their services, manage them, develop new services, measure the effectiveness of advertisements, protect against fraud and abuse, as well as personalize content and advertisements displayed in individual services, websites, and applications. We have attempted to describe the details of this in the later part of this privacy policy, in the explanations dedicated to the individual tools.

9: Do we transfer your data to third countries or international organizations?

Yes, some operations of processing your personal data may involve transferring it to third countries.

We transfer your personal data to third countries in connection with the use of tools that store personal data on servers located in third countries, in particular in the USA. The providers of these tools ensure an appropriate level of protection of personal data through relevant compliance mechanisms provided for in the GDPR, in particular through participation in the Privacy Shield program or the use of standard contractual clauses.

Storing personal data on servers located in third countries takes place within the following tools:

the MailChimp mailing system, provided by Rocket Science Group LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA – in the scope of your first name, email address, IP address, and statistical information related to your reactions to the messages we send,
Google services within the G-Suite package, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland – in the scope of all data that are processed within Google services, including those data contained in files synced with Google Drive.

Both Rocket Science Group LLC and Google Ireland Limited ensure an appropriate level of protection of personal data by using compliance mechanisms provided for in the GDPR, in particular by participating in the Privacy Shield program. Below are links to confirmations of participation in the Privacy Shield program, where you can read information on the processing of personal data by these entities:

Google: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI

MailChimp: https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG

We remind here as well that we use external tools which may collect anonymous information about you. We have mentioned this several times in this privacy policy, including in the answer to the previous question. The providers of these tools often use servers located around the world, in particular in the United States of America (USA), to store the information collected.

10: Do we use profiling and do we make automated decisions based on your personal data?

We do not make decisions with respect to you that are based solely on automated processing, including profiling, which would produce legal effects concerning you or similarly significantly affect you.

Yes, we use tools that can take certain actions depending on information collected within tracking mechanisms, but we believe that these actions do not significantly affect you, because they do not differentiate your situation as a customer, do not affect the terms of a contract you could enter into with us, etc.

Using certain tools, we can, for example, direct personalized advertisements to you based on the previous actions you took on our site, or suggest products that might interest you. This is referred to as behavioral advertising. We encourage you to deepen your knowledge on the subject of behavioral advertising, especially regarding privacy issues. Detailed information, along with the ability to manage settings for behavioral advertising, can be found here: http://www.youronlinechoices.com.

We emphasize that within the tools we use, we do not have access to information that would allow us to identify you. The information we are talking about here includes, in particular:

information about the operating system and web browser you use,
pages viewed,
time spent on the site,
transitions between individual subpages,
the source from which you come to our site,
the age range you are in,
your gender,
your approximate location limited to the town,
your interests determined based on your activity on the Internet.

We do not combine the above information with your personal data that we have in our databases. This information is anonymous and does not allow us to identify you. This information is stored on the servers of the providers of the respective tools, and those servers most often may be located all over the world.

The exception to the anonymous nature of the information described above is the situation where you have a user account in our store. In that case, this information may be combined with your data collected in the user account. Even then, however, we do not make decisions about you based solely on automated processing, including profiling, that would produce legal effects concerning you or similarly significantly affect you. We believe that actions in the scope of targeting ads to you based on your activity in our store and undertaking optimization measures do not significantly affect you. Therefore, in this respect we rely on our legitimate interest (Article 6(1)(f) GDPR).

11: What rights do you have in connection with the processing of your personal data?

The GDPR grants you the following potential rights related to the processing of your personal data:

the right to access your data and receive a copy of it,
the right to rectification (correction) of your data,
the right to erasure of data (if you believe there is no basis for us to process your data, you can request that we delete it),
the right to restrict data processing (you can request that we limit processing of your data only to its storage or performing actions agreed upon with you, if in your opinion we have incorrect data or are processing it without basis),
the right to object to data processing (you have the right to object to the processing of data on the basis of our legitimate interest; you should indicate a particular situation which in your view justifies us ceasing the processing covered by the objection; we will stop processing your data in those purposes, unless we demonstrate that the grounds for processing on our side are overriding with respect to your rights or that your data is necessary for us to establish, assert, or defend claims),
the right to data portability (you have the right to receive from us, in a structured, commonly used, machine-readable format, the personal data that you provided to us on the basis of a contract or your consent; you can instruct us to send this data directly to another entity),
the right to withdraw consent to personal data processing, if you previously gave such consent,
the right to lodge a complaint with a supervisory authority (if you conclude that we are processing your data unlawfully, you can file a complaint in this regard to the President of the Personal Data Protection Office or another competent supervisory authority).

The principles related to the exercise of the above rights are described in detail in Articles 16–21 of the GDPR. We encourage you to familiarize yourself with those provisions. For our part, we consider it necessary to explain to you that the above-mentioned rights are not absolute and will not apply to all processing activities of your personal data.

We emphasize that one of the rights mentioned above always applies to you – if you believe that in processing your personal data we have violated data protection laws, you have the possibility to lodge a complaint with the supervisory authority (the President of the Personal Data Protection Office).

You can always also turn to us with a demand to be informed about what data we have about you and for what purposes we process it. All you need to do is send a message to piotr@manufakturaksiazek.pl. We have, however, taken all efforts to ensure that the information you are interested in is exhaustively presented in this privacy policy. The email address provided above can also be used in case of any questions related to the processing of your personal data.

12: Do we use cookies and what are they exactly?

Our store, like almost all other websites, uses cookies.

Cookies are small text information, stored on your end device (e.g. computer, tablet, smartphone), that can be read by our IT system (first-party cookies) or by the IT systems of third parties (third-party cookies). Certain information can be saved and stored in cookies, which can then be accessed by IT systems for specific purposes.

Some of the cookies we use are deleted after the end of the web browser session, i.e. after you close your browser (so-called session cookies). Other cookies are retained on your end device and allow us to recognize your browser the next time you visit the site (persistent cookies).

If you want to learn more about cookies as such, you can, for example, review this material: https://pl.wikipedia.org/wiki/HTTP_cookie.

13: On what basis do we use cookies?

We use cookies on the basis of your consent, except in situations where cookies are necessary for the proper provision of an electronic service to you.

With regard to your consent for cookies, we adopt the model by which you express such consent through your web browser settings or additional software supporting cookie management. We assume that you consent to all cookies used by us that are not blocked by your browser or additional software you use.

Remember that disabling or limiting cookies may prevent you from using some of the functions available in our store and cause difficulties in using our store, as well as many other websites that use cookies. For example, if you block cookies for social media plugins, the social media buttons, widgets, and functions implemented in our store may be unavailable to you.

14: Can you disable cookies?

Yes, you can manage cookie settings within your web browser. You can block all or selected cookies. You can also block cookies for specific websites. At any time, you can also delete previously saved cookies and other site and plug-in data.

Web browsers also offer the option of using incognito mode. You can use it if you do not want information about the pages you visit and files you download to be saved in your browsing and download history. Cookies created in incognito mode are deleted when all windows of that mode are closed.

There are also browser plugins that allow control over cookies, such as Ghostery (https://www.ghostery.com). Control over cookies can also be provided by additional software, in particular antivirus packages, etc.

Moreover, there are tools available on the Internet that allow you to control some types of cookies, especially to collectively manage behavioral advertising settings (e.g. www.youronlinechoices.com, www.networkadvertising.org/choices).

Remember that disabling or limiting the handling of cookies may prevent you from using some of the functions available on our store and cause difficulties in using our store, as well as many other websites that use cookies. For example, if you block cookies for social media plugins, the social media buttons, widgets, and functions implemented in our store may be unavailable to you.

15: For what purposes do we use our own cookies?

Our own cookies are used to ensure the proper functioning of the various mechanisms of the store, such as maintaining a session after logging in to an account, remembering recently viewed products, and products added to the cart.

Information about the cookie settings you have defined via our cookie management tool is also stored in our own cookies.

Our own cookies are also used to service the abandoned cart recovery mechanism.

16: What third-party cookies are used?

Within our store, the following third-party cookies operate:

Google Analytics,
Google Tag Manager,
Google AdWords,
Google AdSense,
Facebook Custom Audiences,
Facebook, Twitter, Instagram, YouTube (social media tool cookies).

Details regarding each of these third-party cookies are described below.

Google Analytics – details

We use the Google Analytics tool provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Our activities in this regard are based on our legitimate interest in creating statistics and analyzing them in order to optimize our websites.

To use Google Analytics, we have implemented a special Google Analytics tracking code in the code of our website. This tracking code uses cookies from Google LLC related to the Google Analytics service. You can block the Google Analytics tracking code at any time by installing the browser add-on provided by Google: https://tools.google.com/dlpage/gaoptout.

Google Analytics automatically collects information about your use of our site. The information collected in this way is usually transmitted to Google’s servers, which may be located all over the world, and stored there.

Due to the IP anonymization we have activated, your IP address is truncated before being forwarded. Only in exceptional cases is the full IP address transmitted to Google servers and then shortened there. The anonymized IP address provided by your browser within Google Analytics is generally not combined with other Google data.

We emphasize that within Google Analytics we do not collect any data that would allow for your identification. Therefore, the data collected within Google Analytics is not personal data to us. The information we have access to within Google Analytics includes, in particular:

information about the operating system and web browser you use,
subpages that you browse within our store,
time spent in our store and on its subpages,
transitions between individual subpages,
the source from which you come to our store.

Furthermore, within Google Analytics we use the following Advertising Features:

demographic reports and interest reports,
remarketing,
advertising reporting features,
user-ID.

Within these Advertising Features, we also do not collect any personal data. The information we have access to includes, in particular:

the age range you are in,
your gender,
your approximate location limited to the town,
your interests determined based on online activity.

The Google Analytics and Google Analytics 360 services have obtained the independent security standard ISO 27001 certification. ISO 27001 is one of the most widely recognized standards in the world and certifies that the systems supporting Google Analytics and Google Analytics 360 meet appropriate requirements.

If you are interested in details regarding how Google uses data from sites and applications that use Google services, we encourage you to read this information: https://policies.google.com/technologies/partner-sites.

Google Tag Manager – details

We use the Google Tag Manager tool provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This tool allows us to manage tags (small pieces of code through which we are able to control traffic and user behavior, collect information on the effectiveness of ads, and take actions aimed at improving our store). Google Tag Manager does not collect any information that allows for your identification; however, the tool causes the activation of other tags, which may in turn collect data.

Google AdWords – details

We use the remarketing features available within the Google AdWords system operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Our activities in this regard are based on our legitimate interest in marketing our own products or services.

When you visit our website, a Google remarketing cookie is automatically left on your device, which collects information about your activity in our store. With the information gathered in this way, we are able to display ads to you within the Google network based on your behavior in our store. For example, if you view a particular product, this fact will be recorded by the remarketing cookie, which will enable us to later target an advertisement to you for that product or any other we deem appropriate. This advertisement will be displayed to you within the Google network as you use the Internet, browse other websites, etc.

We emphasize that while using Google Ads, we do not collect any data that would allow us to identify you. Any data combination that would take on the character of personal data may be done on Google’s side, but in this scope we are no longer responsible for that, as Google performs these actions on the basis of a contract concluded with you as a user of Google services.

By using Google AdWords, we are only able to define the audience groups to whom we would like our ads to reach. On that basis, Google decides when and how to present you with our advertisement.

Further information processing takes place only if you have consented to Google linking your browsing history with your Google account and using information from your Google account to personalize ads that are displayed on websites. In that case, Google will use your data to create and define target audience lists for remarketing across devices. To do this, Google temporarily combines the information it collects with other data it has at its disposal to create target groups.

If you do not want to receive personalized ads, you can manage your ad settings directly on Google’s side: https://adssettings.google.com/.

Google AdSense – details

We display ads on our pages within the Google AdSense network operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Our activities in this regard are based on our legitimate interest in monetizing the content we publish.

Our site, in connection with displaying ads within the AdSense network, contains ad tags that instruct your web browser to request advertising content from Google’s servers. Along with the advertising content, the server also sends a cookie. Cookies are used to display ads based on your previous visits to our site or other websites. AdSense also uses cookies to improve the quality of ads. Common applications include targeting ads based on topics that interest you, improving campaign performance reports, and skipping ads you’ve already seen.

We emphasize that in using Google AdSense, we do not collect any data that would allow us to identify you. Any data combination such that it takes on the character of personal data may be done on Google’s side, but in this scope we are no longer responsible for it, as Google performs these actions on the basis of a contract concluded with you as a user of Google services.

If you do not want to receive personalized ads, you can manage your ad settings directly on Google’s side: https://adssettings.google.com/.

Facebook Custom Audiences – details

As part of the Facebook Ads system provided by Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA, we use the Custom Audiences feature to target specific groups of users with tailored advertising messages. Our activities in this respect are based on our legitimate interest in marketing our own products or services.

To target you with ads personalized to your behavior on our store, we have implemented the Facebook Pixel within our website, which automatically collects information about your use of our website. The information collected in this way is usually transmitted to Facebook’s servers, which may be located all over the world, in particular in the United States of America (USA).

The information collected by the Facebook Pixel is anonymous, i.e. it does not allow us to identify you. Depending on your activity on our pages, you may be assigned to a specific audience group, but in no way do we identify individual persons within those groups.

However, we inform you that Facebook may combine the information collected with other information about you collected in connection with your use of Facebook and use it for its own purposes, including marketing. Such actions by Facebook are no longer dependent on us, and you can look for information about them directly in Facebook’s privacy policy: https://www.facebook.com/privacy/explanation. From your Facebook account, you can also manage your privacy settings. Here you will find useful information in this regard: https://www.facebook.com/ads/settings.

Social media tools – details

On our website, plugins, buttons and other social tools – collectively referred to as “plugins” – provided by social networking services such as Facebook, Instagram, LinkedIn, Twitter, Pinterest are used.

When you view our website containing a plugin of a given social networking service, your browser sends information about your visit to the administrator of that social network. Because the plugin is a part of the social network embedded in our site, the browser sends a request to download the content of that social networking service to our website.

Plugins collect certain information about you, such as your user identifier, the site you visited, the date and time, and other information about your web browser.

Administrators of social networking services use some of this information to personalize the viewing experience of our site. For example, when you visit a page with a “Like” button, the social network administrator needs information about who you are to show you which of your friends also like our page.

Information collected by plugins may also be used by the administrators of social networks for their own purposes, such as improving their own products, creating user profiles, analyzing and optimizing their activities, and targeting advertisements. We have no real influence on how the information collected by plugins is subsequently used by the administrators of social networks. You can find details in this regard in the terms of service and privacy policies of the respective social networking services.

Social network plugins collect and transmit information to the administrators of these services even when you browse our website without being logged in to your account on the social network. In such a case, however, your browser sends a more limited set of information.

If you have logged in to one of the social networking services, the administrator of that service will be able to directly assign the visit on our site to your profile in the given social network.

If you do not want social networking services to assign data collected during visits to our website directly to your profile in a given social network, you must log out of that service before visiting our site. You can also completely prevent the loading of plugins on the site by using appropriate extensions for your browser, e.g. script blocking.

Furthermore, using some plugins may involve publishing certain information within your social media profiles. For example, information about clicking the “Like” button may be visible on your Facebook timeline. Naturally, if you share any content from our website on your social media using the plugins embedded on our site, that share will be naturally visible in your profile.

As for details concerning how the administrators of social networking services process information collected by plugins – in particular, the purpose and scope of data collection and its further processing and use by those administrators, as well as the possibility of contact and your rights in this regard and options to configure settings to protect your privacy – you will find all this in the privacy policies of the respective service providers:

Facebook – https://www.facebook.com/privacy/explanation
Twitter – https://twitter.com/en/privacy
Instagram – https://www.facebook.com/help/instagram/155833707900388

YouTube – details

On our pages, YouTube widgets are embedded, allowing you to play videos available on YouTube directly from our pages. The YouTube service is operated by Google LLC.

Videos are embedded on the site in privacy-enhanced mode. Based on information provided by YouTube, this means that no cookies are stored on your device and Google does not collect any information about you until you play the video.

When you play a video, YouTube saves cookies on your device and receives information that you have played the video on a specific website, even if you do not have a Google account or are not currently logged in. If you are logged in to your Google account, Google will be able to directly associate the viewing of the video with your account. The purpose and scope of data collection and its further processing and use by Google, as well as the possibility of contact and your rights in this respect and the possibility of making settings to protect your privacy, are described in Google’s privacy policy.

If you do not want Google to directly associate the data collected during video playback with your profile, you must log out of your Google account before playing the video. You can also completely prevent the loading of plugins on the site by using appropriate extensions for your browser, e.g. script blocking.

Information collected within cookies related to the videos embedded on our pages from the YouTube service is used by Google to ensure the proper and secure functioning of the widget, to analyze and optimize the services provided by YouTube, and also for personalization and advertising purposes.

Remember that by playing videos available on YouTube, you are using services provided electronically by Google LLC. Google LLC is an independent entity, separate from us, providing services to you electronically. Details regarding the terms of use of YouTube, including privacy protection, can be found in the documents provided directly by YouTube:

17: Do we track your behavior within our store?

Yes, we use the tools Google Analytics, Google AdWords, and Facebook Custom Audiences, which involve collecting information about your activities in our store. These tools are described in detail in the section of this policy devoted to third-party cookies, so we will not repeat that information here.

18: Do we target ads to you?

Yes, we use Facebook Ads and Google Ads, under which we can direct advertisements to specific target groups defined based on various criteria such as age, gender, interests, occupation, actions previously taken within our store, and so on. These tools are described in detail in the section of this policy devoted to third-party cookies, so we will not repeat that information here.

19: How can you manage your privacy?

The answer to this question is found in many places in this privacy policy when describing specific tools, behavioral advertising, cookie consent, etc. Nevertheless, for your convenience we have compiled this information once again in one place. Below you will find a list of options for managing your privacy:

cookie settings in your web browser,
browser plugins supporting cookie management (e.g. Ghostery),
additional software for managing cookies,
incognito mode in your web browser,
behavioral advertising settings (e.g. youronlinechoices.com),
our website’s cookie management mechanism,
Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout
Google Ads Settings: https://adssettings.google.com/
Facebook Ads Settings: https://www.facebook.com/ads/settings

20: What are server logs?

Using the store involves sending queries to the server on which the store is hosted. Each query directed to the server is saved in the server logs.

The logs include, among others, your IP address, the server’s date and time, and information about the web browser and operating system you are using. The logs are saved and stored on the server.

The data stored in the server logs are not associated with specific individuals using the site and are not used by us for identification purposes.

Server logs are used solely as an auxiliary material for administering the site, and their content is not disclosed to anyone except persons authorized to administer the server.

21: Is there anything else you should know?

As you can see, the subject of personal data processing, the use of cookies, and managing broadly understood privacy is quite complex. We have made every effort to ensure that this document provides you with knowledge as far-reaching as possible on issues important to you. If anything is unclear to you, you want to learn more, or you simply want to talk about your privacy, write to us at piotr@manufakturaksiazek.pl.